Top 10 Order Tracking Page Designs to Inspire Your E-commerce Store 2024

Top 10 Order Tracking Page Designs to Inspire Your E-commerce Store 2024

When you sell online, your website is the first thing customers see, and it’s your chance to make a great impression. A well-designed website can make a big difference, especially when it comes to order tracking. After all, when customers place an order, they want to know exactly where their products are and when they’ll arrive. That’s why you need a great order tracking page. An order tracking page is more than just a way to check the status of an order, it makes buyers feel confident and cared for. In 2024, we’re seeing a growing trend in eCommerce where businesses are investing in visually appealing and easy-to-use tracking pages. These pages aren’t just functional, they add style and personality to the customer experience. So, in this blog, we’ll explore 10 inspiring examples of order tracking pages that can take your store’s design to the next level.

Why Order Tracking Page Design Matters

You should get a good order tracking page design for many reasons. They include:

Enhancing transparency and communication with customers

An order tracking page is more important than you might think. It’s not just a place where customers check the status of their orders. It’s a chance for you to build trust and make them feel confident about their purchase. When your order tracking page is clear and easy to use, it creates a sense of transparency. Customers know exactly where their package is, and they feel like you're keeping them in the loop. This open communication can make a huge difference.

Reducing Customer Support Queries

A great tracking page can reduce customer queries. When customers feel informed, they don’t have to ask, “Where’s my order?” every time. A well-designed tracking page helps cut down on these common questions, which means fewer emails and phone calls to your customer support team. Instead of dealing with frustrated customers, your team can focus on other important tasks.

Improving overall customer satisfaction and building brand loyalty

Owning a good tracking page is not just about avoiding questions, it’s about keeping your customers happy. A smooth, easy-to-use order tracking page improves the user experience. When customers feel satisfied, they will definitely come back and shop again, building loyalty to your brand.

Key Features that make a Great order tracking page

What makes a great order tracking page? It’s simple. First, visual clarity is one of those things you shouldn't overlook. Your page should be clean, easy to read, and not cluttered. Next, is that your tracking page must be mobile-responsive. Let’s face it, most people check on their phones. Also, clear status updates are very important. Customers should know exactly where their order is at every step. With these three features, you’ll create a stress-free experience that keeps customers happy and coming back.

Essential Elements of an Effective Order Tracking Page

An effective order tracking page is built around a few key elements that keep customers informed and satisfied. Let’s take a look at what makes these pages work so well.

Real-time Updates

Your customers want real-time updates. They expect to know exactly where their package is and when it will arrive. This helps them feel more confident about their purchase and reduces any worry about delays.

Clear Visual Cues

Just giving them information isn’t enough. You also need clear visual cues like progress bars, delivery timelines, or simple icons. These visuals help customers understand their order status at a glance, making it easier for them to follow along without any confusion.

Mobile-Friendly Design

Since many people check their orders on their phones, having a mobile-friendly design is super important. In 2024, a lot of shopping is done on mobile, so making sure your tracking page looks great and works well on smaller screens is a huge plus.

Personalization

To make the experience even better, you can personalize it by showing their name, the order number, and the expected delivery date. This small touch helps your customers feel like you care about them, which makes the whole experience more engaging.

Easy Access to Support

Sometimes things go wrong, so it’s important to give users easy access to support. If they need help, they should be able to find your customer service or FAQ page quickly, without searching around.

Call to Action

Don’t miss out on using your tracking page to encourage more engagement with a call to action. Whether it's promoting other products, asking for a review, or offering a discount for a future purchase, a well-placed call to action can keep customers connected with your store even after their order is on its way.

Top 10 Order Tracking Page Designs (In-Depth Examples)

Now that we’ve discussed the key elements of a successful order tracking page, let’s take a look at some great examples of order-tracking page designs:

1. Shopify’s Native Order Tracking Page

Gymshark

Gymshark’s tracking page is super easy to use. It’s clean and simple, so you don’t have to search around for information. You can see where your order is right on your phone. It’s designed to be easy to follow, even when you’re on the go. You get updates that let you know exactly when your order is coming, so you’re never left wondering, “Where’s my stuff?”

Allbirds

Allbirds has a very simple tracking page. When you visit, you can see your order’s status, where it is, and when it’s expected to arrive. Everything is clear and easy to understand. The design is clean, just like Allbirds shoes, and it gives you a feeling that everything is organized and eco-friendly, just like their brand.

2. Amazon’s Detailed Tracking System

Patagonia

Patagonia’s tracking page gives you all the details you need. It’s like a story about your order’s journey. You can see when it leaves the warehouse, when it’s on the truck, and when it will be at your doorstep. They also talk a lot about their environmental values. So, while you track your order, you also feel good knowing they care about the planet.

REI

REI’s tracking page is helpful if you want to know exactly where your order is at all times. You can track it in real time, so you always know if it’s almost at your door or still on its way. It’s a great way to keep an eye on your order, and it’s designed so that it’s easy to understand, even if you’ve never tracked a package before.

3. Casper’s Minimalist Order Tracking Page

Tuft & Needle

Tuft & Needle keeps things super simple. Their order tracking page is no fuss, just what you need to know. You can easily check where your order is, and the updates are easy to read. It’s like having a friend tell you, “Hey, your order’s on its way” without too much extra information.

Leesa

Leesa’s tracking page is also minimalistic. It doesn’t overwhelm you with too much info but gives you exactly what you need to know: where your order is and when it will arrive.

4. Nike’s Engaging Tracking Page

Adidas

Adidas makes tracking your order fun. They have colorful progress bars and updates that feel lively, just like the brand. Every time you check, you feel like you’re on a journey with your order, and it’s moving forward step by step. The colors and style make it exciting to keep watching your order move toward your doorstep.

Puma

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Puma’s tracking page is also energetic. You can track your order’s progress with a simple bar that shows where your package is. It’s like a race, and your package is moving fast. The design is bright and branded, so you know you’re getting Puma service all the way through.

5. Zappos’ Friendly and Fun Tracking Experience

BarkBox

BarkBox makes tracking fun for dog lovers. Their page uses cute, pet-themed icons to show where your order is. You get something playful and cute instead of a boring “Order on its way” message. It’s like getting a gift for your dog before the actual gift arrives.

MeUndies

MeUndies keeps things casual and fun. When you track your order, it feels like a conversation with a friend. The tone is light, and you feel like you’re part of the MeUndies family. It’s a relaxed way to keep track of your order, and it feels personal.

6. Warby Parker’s Interactive Tracking Page

Lego

LEGO’s tracking page is super user-friendly and interactive. It lets you follow your package’s journey in real time, so you always know where your LEGO order is. It’s designed to be visual and simple, making it easy for everyone. Plus, it keeps you engaged after you hit "buy," giving you peace of mind while you wait for those fun bricks to arrive.

Everlane

Everlane’s page is simple but interactive. It doesn’t just give you the order status; it makes you feel connected to the brand with a clean, user-friendly design. The progress updates are easy to follow, and the interactive design keeps you engaged, so checking on your order is almost like a little game.

7. Allbirds’ Eco-Friendly Tracking Page

Rothy’s

Rothy’s tracking page is as sleek as its shoes. It’s super easy to use and gives you real-time updates on your order. You’ll know exactly where your eco-friendly shoes are, from the warehouse to your door. It’s designed to be simple, with a clean and modern look, just like its products.

Thredup

When you place an order on ThredUp, checking your tracking information is super easy. You can find it right in your email or by logging into your account on their website. It’s designed to be user-friendly, so you won’t feel overwhelmed trying to figure it out.

8. ASOS’ Global-Friendly Tracking

Zara

Zara’s tracking page is great for people from all over the world. No matter where you are, you can get updates in your language. The page is designed so it’s easy to follow, and you’ll always know where your order is, no matter if you’re in the US, Europe, or Asia.

H&M

H&M’s tracking system is super simple, even for international customers. They show updates in different languages, so you always know where your order is and when it will arrive. It’s a great experience for people who shop from all over the world.

9. Target’s Customer-Centric Tracking Page

Walmart

Walmart’s tracking page is really customer-focused. You can quickly see when your order will arrive and check any other details you need. It’s designed to be clear and simple, so you’re never left confused about where your package is or when it will show up.

Best Buy

Best Buy’s order tracking page is reliable and packed with useful info. You can track your order in real time, so you always know when it’s coming. It’s simple to use, and you get all the updates you need without the stress of tracking.

10. Chewy’s Pet-Focused Tracking Page

Petstock

Petstock’s tracking page is super easy to navigate, making sure you know exactly when your pet supplies are arriving. It’s designed to give you real-time updates in a clean and simple way, so you can relax while waiting for your order.

Petsmart

Petsmart makes the tracking experience personal. You get updates on your order, and they even give you suggestions for other pet supplies you might need. It’s like having a friendly assistant keeping you updated while also helping you take care of your pets.

Key Takeaways from the Top 10 Designs

Customization Drives Customer Satisfaction

All the examples show that a personalized, branded order tracking page improves the post-purchase experience and increases customer engagement. In 2024, customers expect a great experience that reflects the store’s branding and values.

Real-Time Tracking as a Standard

The importance of providing real-time updates is undeniable. Customers want immediate information on their orders, especially with delivery delays being a top pain point. A well-designed, real-time tracker reduces customer anxiety and keeps them informed.

Mobile-First Design is Non-Negotiable

More and more customers are shopping and tracking orders on their phones, so it’s really important to have a tracking page that works well on mobile. All the examples we talked about make sure their tracking pages are easy to use on phones, so everyone can access them easily no matter what device they’re using.

Customer-Centric Features Improve Retention

Order tracking pages that include extra features like live chat, product suggestions, and rewards for loyal customers help keep shoppers happy and encourage them to buy again in the future.

Visual Progress Indicators Enhance User Experience

Many of the top designs use visual elements like progress bars, timelines, or map-based trackers. These provide clarity, reduce confusion, and improve the overall UX by showing customers exactly where their order is in the process.

How to Implement a Stellar Order Tracking Page for Your Store

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If you’re running a store on platforms like Shopify or BigCommerce, setting up a fantastic order tracking page can be easier with the right tools. One great option is the TrackOrder app, which is designed to make tracking orders simple and effective.

Step-by-Step Guide to Implementing TrackOrder

1. Install the TrackOrder App

First, you’ll want to install the TrackOrder app. It’s available for both Shopify and BigCommerce, and it connects easily with your store. Just head to the marketplace, find TrackOrder, and click install.

2. Customize the Design to Match Your Brand:

Once you’ve got the app set up, you can fully customize the tracking page to fit your store’s design elements. You can change the colors, fonts, and layouts to make sure it fits your brand. This way your customers will have a smooth and consistent experience when they're shopping in your store.

3. Enable Real-Time Tracking & Updates:

TrackOrder allows you to provide real-time updates about where orders are. Customers can see the shipment status, track the package’s location, and find out when to expect delivery. Also, adding a progress bar or timeline can keep your customers engaged while they wait.

4. Optimize for Mobile & International Shoppers:

These days, people check their orders on their phones all the time. TrackOrder is mobile-responsive, so customers can easily see their order status from any device. Plus, the app supports local shipping updates if you have international customers, which is a huge bonus.

5. Integrate with Your Customer Support:

To make your tracking page even better, you can add quick links to your customer support or FAQ section. TrackOrder lets you include buttons for customer service, live chat options, and easy access to answers to common questions. This way, customers can find help without having to reach out.

6. Personalization Features for Enhanced Engagement:

With TrackOrder, you can customize the tracking page for each customer. Display their name, order number, and expected delivery date right at the top. You could also show them product recommendations or related items based on what they’ve bought before.

7. Leverage Analytics for Continuous Improvement: TrackOrder provides useful insights about how customers are using your order tracking page. Take some time to review this data regularly. You can use it to tweak the layout, improve the user experience, and fix any issues that come up along the way.

Conclusion

To wrap things up, a well-designed order tracking page is necessary for enhancing customer satisfaction and boosting retention. As we've seen from the examples above, small design tweaks can make a big difference in usability and trust. Now, take a moment to evaluate your current tracking page and think about how you can incorporate some of the design elements from the top examples shared here. You're free to share your thoughts and experiences in the comment box. Meanwhile, if you want to create branded order tracking pages, you can try out the TrackOrder app by reaching out to our experts. You’ll be glad you did!